![What is the Halo Effect? [12+ Examples in Marketing, Business, and Advertising]](https://adambience.com/wp-content/uploads/2022/09/halo-effect-in-marketing-apple.jpg "What is the Halo Effect? [12+ Examples in Marketing, Business, and Advertising]")
What is the Halo Effect? [12+ Examples in Marketing, Business, and Advertising]
What do Taylor Swift, Tesla, and laundry detergent have in common? Learn about the halo effect with this complete guide including marketing examples and more.
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![What Is Programmatic Advertising? How Does It Work? [2024]](https://adambience.com/wp-content/uploads/2023/05/what-is-programmatic-advertising-how-does-it-work-2024.png "What Is Programmatic Advertising? How Does It Work? [2024]")
What Is Programmatic Advertising? How Does It Work? [2024]
Learn exactly how programmatic advertising works with our comprehensive 2024 up-to-date guide. Definitions, technology, benefits – we cover it all.
The Open Internet, or the Open-ish Internet?
Some solutions to cookiepocalypse advocate for cutting the long tail of the internet. But how does slamming the door shut on niche sites support an open internet?
Ethos, Pathos, and Logos: The 3 Secrets of the Ad Gods
🎵 Like a good neighbor, State Farm is there 🎵 Why do certain ads linger in your mind long after you’ve seen them? We travel to the past to find out.
Why Ad Attention Isn’t Enough
Apple understands the importance of an enjoyable retail store ambience. We discuss how the right digital atmosphere elevates ad attention and improves ad success.
What are UX Metrics, and How Can They Help Your Ad Campaign?
The Mona Lisa isn’t hanging up in the back of an old, dingy gas station. Doesn’t your ad creative deserve better too? Learn how UX metrics can help.