The Blog

Isn’t Curation Just Another Word for Ad Network? We explain why Sell-Side Curation IS new, and how it’s addressing some of the inefficiencies in adtech.

The Mona Lisa isn’t hanging up in the back of an old, dingy gas station. Doesn’t your ad creative deserve better too? Learn how UX metrics can help.

MFA Sites are terrible for users and brands. Despite renewed focus and proposed solutions from the ad industry, why are we no closer to fixing the problem?

Some solutions to cookiepocalypse advocate for cutting the long tail of the internet. But how does slamming the door shut on niche sites support an open internet?

Apple understands the importance of an enjoyable retail store ambience. We discuss how the right digital atmosphere elevates ad attention and improves ad success.

What do Taylor Swift, Tesla, and laundry detergent have in common? Learn about the halo effect with this complete guide including marketing examples and more.

🎵 Like a good neighbor, State Farm is there 🎵 Why do certain ads linger in your mind long after you’ve seen them? We travel to the past to find out.

What is the most annoying thing you can find on a website? Answer: Cumulative Layout Shift. We explain what CLS is, and why advertisers should take notice.

Learn exactly how programmatic advertising works with our comprehensive 2025 up-to-date guide. Definitions, technology, benefits – we cover it all.

Is March Madness advertising effective? We look at three examples using branded search traffic data to give us some insight.

ChatGPT poses a real threat to Google’s dominance. But what about ChatGPT’s impact on the rest of the Open Internet? We share our 2023 predictions.