When did programmatic advertising start?

Programmatic advertising began to take shape around 2007.

The introduction of real-time bidding (RTB) technology in 2009 was a significant milestone, as it allowed for the buying and selling of individual ad impressions in real-time auctions, laying the foundation for the programmatic advertising ecosystem we see today.

The development and advancement of programmatic advertising have been driven by the continuous evolution of digital technology and the increasing need for efficiency and precision in ad targeting.