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Rick Abell
Posts
What Is Programmatic Advertising? How Does It Work? [2024]
Learn exactly how programmatic advertising works with our comprehensive 2024 up-to-date guide. Definitions, technology, benefits - we cover it all.
The Open Internet, or the Open-ish Internet?
Some solutions to cookiepocalypse advocate for cutting the long tail of the internet. But how does slamming the door shut on niche sites support an...
Ethos, Pathos, and Logos: The 3 Secrets of the Ad Gods
🎵 Like a good neighbor, State Farm is there 🎵 Why do certain ads linger in your mind long after you’ve seen them? We travel...
Why Ad Attention Isn’t Enough
Apple understands the importance of an enjoyable retail store ambience. We discuss how the right digital atmosphere elevates ad attention and improves ad success.
What are UX Metrics, and How Can They Help Your Ad Campaign?
The Mona Lisa isn't hanging up in the back of an old, dingy gas station. Doesn't your ad creative deserve better too? Learn how UX...
MFA Sites: Why They’re So Hard to Define, and Why That Doesn’t Matter
MFA Sites are terrible for users and brands. Despite renewed focus and proposed solutions from the ad industry, why are we no closer to fixing...
March Madness and Advertising: A True Cinderella Story?
Is March Madness advertising effective? We look at three examples using branded search traffic data to give us some insight.
ChatGPT: Will OpenAI Eat The Open Internet?
ChatGPT poses a real threat to Google's dominance. But what about ChatGPT's impact on the rest of the Open Internet? We share our 2023 predictions.
What is CLS (Cumulative Layout Shift)?
What is the most annoying thing you can find on a website? Answer: Cumulative Layout Shift. We explain what CLS is, and why advertisers should...
What is the Halo Effect? [12+ Examples in Marketing, Business, and Advertising]
What do Taylor Swift, Tesla, and laundry detergent have in common? Learn about the halo effect with this complete guide including marketing examples and more.