What three platforms work together in programmatic advertising?

In programmatic advertising, three crucial platforms typically work together to facilitate the automated buying and selling of ad space:

Demand-Side Platform (DSP): This platform allows advertisers and agencies to buy ad inventory from publishers across various ad exchanges, enabling them to manage multiple ad and data exchange accounts through one interface.

Supply-Side Platform (SSP): This is used by online publishers to automate the selling of their ad inventory, optimizing the prices they receive for ads.

Ad Exchange: This is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions.

These platforms interconnect to form the programmatic advertising ecosystem, allowing for the seamless and efficient transaction of digital ad inventory.