Can you explain programmatic vs non-programmatic advertising?

Programmatic advertising utilizes automated technology and real-time bidding to buy and place digital ad inventory, allowing for efficient, precise targeting and optimized ad spend.

In contrast, non-programmatic advertising involves manual negotiation and purchasing of ad spaces, often resulting in less efficiency and scalability.

The key difference lies in the automation and data-driven targeting in programmatic advertising, as opposed to the more traditional, manual processes in non-programmatic advertising.