What is programmatic vs direct sold ads?

Programmatic ads are purchased and placed through automated, technology-driven platforms, allowing advertisers to target specific audiences and bid for ad spaces in real-time.

On the other hand, direct-sold ads involve a manual, one-to-one transaction where advertisers buy ad spaces directly from publishers, often securing premium placements at a fixed price.

The primary distinction is the automation, flexibility, and targeting precision in programmatic advertising compared to the more traditional, reserved nature of direct sold ads.