What are the programmatic targeting options?

Programmatic targeting options refer to the strategies advertisers use to reach specific audiences more accurately and efficiently.

This includes behavioral targeting based on user’s online activities, contextual targeting aligning ads with content, and demographic targeting focusing on age, gender, or income.

These options, combined with real-time bidding, enable advertisers to place ads that are more likely to resonate with the user, enhancing the chances of interaction and conversion.