What are “programmatic mechanics”?

Programmatic mechanics refer to the underlying processes and methodologies involved in programmatic advertising, which automates the buying, placement, and optimization of media inventory via a bidding system.

In simple terms, it’s like the ‘engine’ that powers how ads are bought and sold automatically.

It involves auction dynamics, such as bid strategies and auction types (first-price, second-price), and the ways advertisers can optimize their bids and targeting to ensure their ads are seen by the right audience at the right price.