How much does programmatic advertising cost?

The cost of programmatic advertising, typically bought on a cost-per-thousand-impressions (CPM) basis, is shaped by various factors including ad format, targeting options, and the competitive nature of the ad inventory.

It operates on a bidding system, often driving up prices for premium slots on popular sites, and incorporates additional varying fees like platform and transaction fees.

Therefore, while bids can range widely, thoughtful planning and collaboration with reputable platforms or agencies are crucial to optimize campaigns for cost and effectiveness.