What is the difference between programmatic advertising and Google Ads?

Programmatic advertising is a broad approach that utilizes automated technologies to purchase, place, and optimize digital advertising from multiple ad inventories across the internet, allowing advertisers to target specific audiences effectively.

Google Ads is a specific online advertising platform by Google, allowing advertisers to display advertisements, service offerings, product listings, and video content within the Google ad network.

While Google Ads is a significant player in the space, programmatic advertising encompasses a wider range of platforms, technologies, and marketplaces.