What is a programmatic Deal ID?

In programmatic advertising, a Deal ID is a unique identifier used in private marketplace deals between advertisers and publishers.

It acts as a key to unlock specific transaction details, enabling buyers and sellers to track and adhere to the agreed-upon terms and conditions of a deal, such as pricing and inventory.

The Deal ID ensures that both parties adhere to the predefined criteria and allows for more customized, transparent, and efficient transactions within the programmatic ecosystem.