March Madness and Advertising: A True Cinderella Story?
Is March Madness advertising effective? We look at three examples using branded search traffic data to give us some insight.
Is March Madness advertising effective? We look at three examples using branded search traffic data to give us some insight.
ChatGPT poses a real threat to Google’s dominance. But what about ChatGPT’s impact on the rest of the Open Internet? We share our 2023 predictions.
What is the most annoying thing you can find on a website? Answer: Cumulative Layout Shift. We explain what CLS is, and why advertisers should take notice.
What do Taylor Swift, Tesla, and laundry detergent have in common? Learn about the halo effect with this complete guide including marketing examples and more.
How much does ad blocking speed up the web experience? In this video, we run a website speed test with no ad blocking turned on, and then test with ad blocking on. What happens when we don’t have any ad calls or trackers running in the background, do we have a blazing-fast interaction? Can this […]
Which website has a better user experience, cnn.com or foxnews.com? We take a look at how each site performs in terms of site speed and general responsiveness. And does the user experience matter when it comes to brand advertising? We’ll also get into some of the reasons why we run into websites bogged down with […]