MFA Sites: Why They’re So Hard to Define, and Why That Doesn’t Matter
MFA Sites are terrible for users and brands. Despite renewed focus and proposed solutions from the ad industry, why are we no closer to fixing the problem?
The Blog
March Madness and Advertising: A True Cinderella Story?
Is March Madness advertising effective? We look at three examples using branded search traffic data to give us some insight.
ChatGPT: Will OpenAI Eat The Open Internet?
ChatGPT poses a real threat to Google’s dominance. But what about ChatGPT’s impact on the rest of the Open Internet? We share our 2023 predictions.
What is CLS (Cumulative Layout Shift)?
What is the most annoying thing you can find on a website? Answer: Cumulative Layout Shift. We explain what CLS is, and why advertisers should take notice.
Ad Blocking: All That It’s Cracked Up to Be?
How much does ad blocking speed up the web experience? In this video, we run a website speed test with no ad blocking turned on, and then test with ad blocking on. What happens when we don’t have any ad calls or trackers running in the background, do we have a blazing-fast interaction? Can this […]
User Experience Battle 🥊 🥊: CNN vs FoxNews, Who Will Win?
Which website has a better user experience, cnn.com or foxnews.com? We take a look at how each site performs in terms of site speed and general responsiveness. And does the user experience matter when it comes to brand advertising? We’ll also get into some of the reasons why we run into websites bogged down with […]