What are examples of programmatic advertising?

1. Dynamic Creative Optimization (DCO): Advertisements are dynamically customized in real-time based on user data, such as demographics, browsing behavior, and location.
2. Retargeting: Advertisers serve ads to users who have previously visited their website or shown interest in their products, reminding them and encouraging them to take action.
3. Programmatic Direct: Direct deals between advertisers and publishers are facilitated through programmatic technology, streamlining the buying process and offering more control and transparency.
4. Video and Connected TV (CTV) Advertising: Programmatic platforms enable the buying and selling of video and CTV ad inventory, allowing advertisers to reach their target audience on streaming platforms and connected devices.
5. Mobile In-App Advertising: Programmatic advertising extends to mobile apps, enabling targeted and personalized ads to be delivered within mobile applications.
6. Native Advertising: Native ads seamlessly blend with the content of a website or app, offering a non-disruptive and engaging advertising experience.
7. Audio Advertising: Programmatic platforms facilitate the buying and selling of audio ad inventory, enabling targeted audio ads to be delivered through streaming services and podcasts.

These are just a few examples of how programmatic advertising is used across various channels and formats to enhance ad targeting, efficiency, and campaign performance.